Customer & franchisee surveys
Better decisions start with better listening.
Gather structured feedback from customers, franchisees, tenants and stakeholders. Spectrum designs survey projects that connect people’s experiences to practical decisions.
Clarify whose experience you need to understand
Customers, franchisees and other stakeholders have different relationships with your organisation. We begin with the decisions you need to make and identify whose perspective will help. A survey can explore service, communication, support, confidence, satisfaction and priorities for improvement.
Where we can help
- Customer experience and satisfaction
- Franchisee relationships and support
- Tenant satisfaction and property feedback
- Stakeholder consultation
- Project-specific and post-training evaluation
Build an instrument around your questions
We can develop a custom questionnaire or review an existing one. Clear language, balanced response options and a manageable length help people provide useful feedback. Open comments can add context, while focused quantitative questions make patterns easier to compare.
Administer consistently
We agree on invitations, contact lists, reminders and reporting arrangements before launch. For franchise systems or multi-site organisations, the process should distinguish system-wide questions from location-specific issues. Reporting needs to respect small groups and the expectations set with participants.
Bring the findings into the room
A report becomes more useful when the relevant decision makers work through it together. Spectrum can facilitate a findings discussion, help identify a few priorities and support an action plan. Follow-up research can examine whether the changes are being noticed by the people they were intended to help.
Frequently asked questions
Can you tailor the survey to our business?
Yes. The questionnaire, participant communications and reporting approach are developed around the project’s purpose.
Can we compare results over time?
Yes, when the population, questions and administration method support a meaningful comparison. We identify changes that may affect interpretation.
A useful first conversation
What would you like to change?
Tell Kyle about your team, your challenge and what a better outcome would look like. We’ll help you identify a practical next step.